The founder of the company is Yarden Katzir, Ph.D. Katzir has been a clinical psychologist and diagnostician counselor for more than two decades. Katzir has a rich experience of thousands of comprehensive and in-depth occupational psycho-diagnosis of employees from the business, technological and other sectors as well as rich experience in research. Yarden has developed for the military Diagnostic tools for predicting suicidal tendencies, tools for assessing stress and tools for assessing personal resilience factors. In recent years, Dr. Katzir and his project partner, Dr. Epstein, have developed Maxi, a professional, AI-based, accessible digital tool for self-care.